Celebrated TV chef Julia Child served retailers a healthy helping of business this weekend as moviegoers rushed to snatch up cookbooks, buy biographies and even sign up for French cooking classes.
The surprise surge came as the Meryl Streep film "Julie & Julia," based in part on Child's life, opened in theaters over the weekend. It ranked No. 2 at the box office in the U.S. and Canada and pulled in $20 million.
By Sunday, Pasadena bookstore Vroman's sold out of the first volume of "Mastering the Art of French Cooking." The tome, which Child co-authored and plays a central role in the film, is credited with introducing French cuisine to the American mainstream.
"Julia's Kitchen Wisdom" began flying off shelves last week, as did several of Child's baking books and her autobiography "My Life in France," Vroman's book department manager Justin Junge said.
The bookstore even cobbled together a display table featuring guides to Paris and "all the cookbooks we could get our hands on," Junge said.
"It's all been selling like hot cakes," Junge said. "And it will carry on for quite some time. Julia Child has always been a great seller."
The Barnes & Noble store in downtown Pasadena also had a special table for Child's books but was sold out of the first volume of "Mastering the Art of French Cooking" Sunday. The classic was first published nearly 50 years ago and was No. 1 on Amazon's most popular list on Monday.
Wednesday, August 12, 2009
The Child is the mother to the pan
From the Los Angeles Times comes this somewhat predictable aftershock of the film "Julie and Julia":