Yesterday, I posted the 2009 trends from foodchannel.com; today, we check out what the Europeans foresee, courtesy of thefoodpeople.com.
Among the mega trends expected to continue into next year, are “comfort food, nostalgia, scratch cooking and home baking, as consumers want to save money as well as feel good about the food they serve.”
Overall, the amount of protein on plates will shrink. But where meat is served, consumers will aim to make it go as far as possible through “head-to-tail” eating – including offal.
And considering the stiff markup of alcoholic beverages in restaurants and bars, more people will have that drink at home, either with their meal there, or before going out.
Thefoodpeople sees less reliance on packaged food. The group also predicts an uptick in fishing and growing your own vegetables.
Also emerging will be ‘freeganism’ – that is, the practice of living off discarded, yet perfectly edible food that has been thrown out. To date the freegan movement has been driven by green crusaders who object to unnecessarily wasted food clogging up landfill sites. Now it may catch on with people trying to decrease household spending.
People may start to club together and produce food by committee, and begin community food projects.
Sustainability will “remain high on the agenda”. This includes sustainable fish sourcing, and investigating little consumed varieties that are not endangered, such as rockfish and flounder.
Organic foods, because of their expense, may well drop back in importance.
Desserts are likely to contain less sugar and derive more flavors from the ingredients themselves, and also cross the line into savory sensations.