Thursday, March 26, 2009
Look for the store's label
Interesting item from the PR Newswire: The introduction of high quality, store-brand organic products has changed consumer perceptions of private label grocery brands, according to results of the forthcoming J.D. Power and Associates Private Label Industry Report announced at the IRI CPG Summit in Las Vegas. In particular, consumer attitudes about many store brands have shifted - rather than being considered low-quality with bland packaging, private label brands are being thought of as unique and with having quality commensurate with that of traditional brands.