Sunday, October 11, 2009
The Federal Trade Commission is getting serious about the use of blogs and other social media to pitch products. (Click HERE for the Slate.com story.) In the interest in full disclosure, I have received cookbooks from publishers for free (as all newspapers do), but I have never been pressured by a publisher to review a certain book or told what to write about the ones I review. I pay (or whoever buys my work pays) for the ingredients to test recipes out of the book, and if I ever review a book without testing the recipes (God forbid!), I certainly will let you know that upfront. Also, I do not solicit meals from restaurants I review, and try not to let them know ahead of time that I am working on a review, so that the service I receive isn't any different from what you, the reader of the review, would likely experience. It's only fair.