Monday, March 29, 2010

Taco Bell rings in India

When I saw the item that Taco Bell had opened its first store in Bangalore earlier this month, I was wondering how a chain so dependent on ground beef was going to be able to make it in India, where cows are revered, not eaten.

But according to their press release, half of the menu at the Bangalore Taco Bell consists of vegetarian products crafted specially for Indian consumers. Items include crunchy potato tacos and burritos made with potatoes and paneer, a fresh, unripened cheese used to add protein to a wide range of Indian foods. The remainder of the menu is composed of spicier versions of Taco Bell’s signature foods, such as nachos, quesadillas and Crunchwraps.

I quit eating at Taco Bell shortly after working there in the late '70s, disgusted with having to ladle meat from the pans of ground beef swimming in grease into tacos, then topping them with a cheese-like product.

Heck, with options like the ones to be offered in India, I might reconsider my aversion.

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