Thursday, December 8, 2011
Taco Bell moves even further from Mexican food
According to Nation's Restaurant News, Taco Bell chief executive Greg Creed told investors and analysts Wednesday that 2011 had been a terrible year for the brand, thanks to a lawsuit attacking the chain’s seasoned beef and a shortage of new products to help drive traffic.
“We didn’t change our beef recipe or pay the plaintiff one penny, but [the suit] had an impact,” Creed said. “It was very clear that we didn’t have enough innovation to overcome what we didn’t anticipate happening.”
Also look for a Chef’s Signature lineup of "upgraded" tacos and the reformulation of marinades and seasonings.